Jul 012012

What a lowlife. America, oust the occupier in the White House. – Pamela Geller

Obama’s campaign proverbially spiked the football in light of Obamacare being held up by the Supreme Court, marketing a t-shirt that says “Still a BFD” on it. Obama’s @BarackObama Twitter account tweeted a link to where people could buy the $30 t-shirt, if they can spare $30 in a down economy.

The “BFD,” of course, is a reference to what Vice President Joe Biden said to Obama before Obama signed Obamacare into law in the East Room of the White House. Biden, forgetting there were microphones around him, told him that it was a “Big f****ing deal.” Open microphones caught those words. The moment went viral, and the Obama campaign immediately launched a “BFD” marketing campaign, capitalizing on the Vice President’s crassness that overshadowed Obama’s legislative accomplishment.

When Obama tweets from his account, he signs his tweets “BO,” so a staffer tweeted the link to the “Still a BFD” t-shirt. Obama’s campaign should have a separate Twitter account for his campaign and allow Obama to exclusively tweet from his personal account to prevent his account — and by extension, the office of the president — from being cheapened by such crass and gimmicky tweets. But with top Democrats on his campaign who tweet vulgarities, this is probably par for the course for Team Obama and will likely spur those opposed to Obamacare to donate even more money to Mitt Romney and conservatives determined to repeal the law.


From Mediaite:

More interesting, though, is the “Obamacare” bumper sticker. From Obama campaign manager Stephanie Cutter’s email to supporters:

The Supreme Court ruling on health reform means that the law that’s already helping millions of families can go right on doing that.
But let’s not kid ourselves: What happened yesterday means nothing if Mitt Romney is given the chance to repeal Obamacare.
We have to win this election. Tomorrow is the biggest fundraising deadline we’ve faced on this campaign.

Support President Obama with a donation of $5 or more today and you’ll get your free Obamacare bumper sticker

Let’s go,


Stephanie Cutter
Deputy Campaign Manager
Obama for America

While President Obama has taken a few stabs at reclaiming the “Obamacare” label, this bumper sticker is a major step toward taking advantage of the free branding that Republicans have been tirelessly working on for years. Now that the media has come around to the idea that Obamacare isn’t a political liability, that snappy, effective label is perfect for a bumper sticker.



 Leave a Reply



You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>